Client
Services
Email and SMS Marketing, Funnel Development, Social Media Management, Ad Management, E-book Development, SEO-optimized Blog Content
Year
Visit
138% Lead Generation Improvement for OneCorp Australia
Through paid digital efforts in Australia, we set out with the goal to improve the cost-per-lead and conversion rate in the real estate industry.
The Problem
OneCorp Australia is a real estate company with a unique spin—they help Australians get started with property investment by creating a free investment plan, offering residual tax and mortgage payment benefits. Right on the brink of Facebook's new privacy changes to their ad platforms, OneCorp Australia saw ad costs rising and set out to revamp their marketing funnel to increase their conversion rate and cost-per-lead. After our initial strategy meeting, we proposed a full funnel overhaul extending to email and SMS nurture sequences, social media campaigns, educational blog content, and website updates to make loading times faster.
The Process
We developed several new marketing funnels for OneCorp Australia, including an e-book, weekly email campaigns, educational blog content, and nurture email and SMS sequences. Leveraging Facebook, Instagram, and Google Ads, we generated tens of thousands of new leads in the real estate space. We utilized social media to provide added credibility to the brand to compliment the advertising efforts, highlighting testimonials, client success stories, and deal closed announcements. We also developed new email and blog touchpoints to keep past clients and new leads engaged, establishing OneCorp Australia as the expert on their subject matter.
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The Result
OneCorp Australia saw a 138% improvement in cost-per-lead, and by strategic relationship-building touchpoints through the customer journey, their sales team was able to achieve higher conversion rates.
"Kirsten and the entire team at DGM were incredible to work with. They always met deadlines, always solved problems quickly, and produced great quality work. Anyone who has tried working with agencies before know it’s a hit and miss exercise and It is rare to find a marketing team that can “do it all” properly, some try and most fail, however Kirsten has brought a team of can-do attitude people together, who figure it out at a very high standard. As a ex agency owner myself, that knows the space very well, I knew very early on that we would work very well together. If you’re considering a marketing agency to work with, I can highly recommend Kirsten and her team at DGM to get the job done." —Mitch Cator, CEO
Latest works
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